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The Parable of the Toast

Conservation impact takes time — often far longer than funders want to wait. Here’s how a results chain, illustrated by the unlikely Parable of the Toast, can help you show real progress even when the ecological results are still years away.

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Goal Setting Tips for the New Year 🎉

Goal-setting is a New Year tradition — but SMART goals alone aren’t enough. Conservation planner Quinn Shurtliff shares three practical tips to sharpen your goal-setting process: (1) push your team to get more specific, (2) think creatively about how to make goals time-bound, and (3) don’t let perfect be the enemy of good.

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